#SaveWithStories campaign launched in SA

Thursday 2 April 2020

Save the Children South Africa (SCSA) in collaboration with MultiChoice, Pan Macmillan publishing house, Nal’ibali reading campaign, iStore, iSchoolAfrica and a cohort of local South African celebrities, launch the #SaveWithStoriesSA campaign.

The campaign is aimed at raising funds for children affected by COVID-19. Many children in South Africa go to school not just to learn, but also for breakfast and lunch. Donations received through this appeal will help SCSA make sure that vulnerable children have the support that they need. This will also support our important work to meet the health, education and nutrition needs of children across the country.

The campaign will also provide families with educational and entertaining content, and a positive distraction to the disruption that the COVID-19 pandemic is causing while raising awareness. The power of this social media campaign is the stories.

#SavewithStoriesSA was initially launched in America by Save the Children US Trustee Jennifer Garner and will now see much-loved SA celebrities read out loud stories for all children across the country. Given the physical distancing recommendations and schools closings, the concept is to read children’s books for children, and watch your favourite celebrities read children’s books.

Individuals who have shown interest in participating in this campaign include Ayanda Boroto, Gareth Cliff, Katlego Danke, Minnie Dlamini, Stacey Fru, Lethabo Mathatho, Tsholofelo Matshaba, Nomzamo Mbatha, Khotso Mokoena, Tobias and Vibeke Rehfeld and Emma Wade-Smith.

The campaign will run from 2 April 2020 – 30 April 2020. During this period, you can watch children’s stories on Instagram and on Facebook @SavetheChildrenSouthAfrica. You can support the campaign by SMSing the word “SAVE” to 42677, the SMS will cost you R30. Network and Administration Fees may apply. You can also make your donation here.  

 

                                                           ENDS

For more information or to set up interviews contact: Sibusiso Khasa on 073 449 6871or

SKhasa@savethechildren.org.za   

About: Save the Children believes every child deserves a future. In South Africa and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

Note to the Editor: If children are affected, we’ve got something to say. Our team of experts are available for comments, interviews and information.